Job Description
Company Description
At Saatchi & Saatchi we believe in creating ideas that can live anywhere. We believe that when we work as a team, nothing is impossible. We strive to bring out the best in each other and in ourselves and expect applicants to understand the value of close collaboration. We also believe that creating transformational work requires initiative, an entrepreneurial spirit and a bold commitment to achieving measurable results and business success for the clients we service.
We strive to bring out the best in ourselves, our peers, and the work. We are looking for candidates that thrive in a fast paced, collaborative, and team minded environment. Bringing our core values of; Integrity, Curiosity, Diversity, Results, Speed/Empowerment, and Joy to life will be critical in your success. It is by exercising those values that we produce an environment that supports our people and our clients.
Job Description
Job title: Field Marketing Manager
Reports to: Director of Field Operations
This position consists of managing the Paid Search (SEM) plans, tactics and performance for a designated group of Markets and Clients. The function includes being the primary contact for Clients as well an important liaison to the SEM implementation team, Saatchi & Saatchi, and TMNA Regional client. This position requires an individual with a positive, team-first attitude as well as the desire to offer best-in-class service and program performance to our Clients.
Specific Duties:
- Review and manage the performance of Client SEM programs and plans
- Schedule and execute both in-person and online meetings with day-to-day Client contacts and their teams
- Serve as Client liaison to SEM execution team
- Work with Saatchi & Saatchi team to understand overall Client campaigns and Media Strategies
- Work with Regional Client on overall monthly and annual business goals and sales plans Work with Director of Field Operations on presenting overall strategy and performance details to Regional Client staff
- Share and present SEM performance details to internal staff
Job Requirements:
- As the primary Client SEM contact, the Field Marketing Manager will be responsible for the overall success of the SEM program
- Develop an understanding of the overall strategy, tactics and goals of SEM program
- Become an internal and external ambassador for overall program effectiveness, success and performance
- The Field Marketing Manager will be required to travel to their Client’s market, executing meetings and maintaining regular contact with key Client personnel
- This position will also require the knowledge, either previous or learned, of the Client’s core business and overall category as a whole
- The Field Marketing Manager will be responsible, flexible and comfortable executing both one-on-one and Group meetings
- The position requires the reviewing and analyzing of dashboard data, identifying trends and developing insights
- The position also requires the management of Client budgets, identifying and vocalizing increase or decrease needs
Experience & Training:
- Automotive Dealer and client communication experience highly preferred
- Understanding and experience with SEM is a highly preferred
- Advertising Agency experience is highly preferred
- Prior experience working with Digital Advertising is a must
- An understanding of integrated communications (TV, Radio, Digital, Sponsorships, etc.) is also required in order to effectively understand the larger Account
- Prior experience in retail advertising or automotive category is a plus, but not required
Qualifications
Attitude:
- Must assume a high level of enthusiasm and possess a positive, “team-first” attitude
- Must be a self-starter: quick learner, intuitive, and proactive
- Must have an outgoing and positive personality with a “nothing’s impossible” approach to daily tasks
- Must be a “team player” embracing and enhancing the tone for the office and Agency culture
Presentation/Communication
- Ability to effectively communicate strategy and performance details to Clients
- Ability to effectively present in front of Groups
- Excellent written communication skills
- Exceptional meeting preparation
- Adept ability to provide updates and share information to all reports
High degree of professionalism
- Strong focus on accuracy, attention-to-detail, and timeliness is a must
- Must be able to respond well under pressure
Analytic & Strategic Skills:
- Ability to analyze data and arrive at sound conclusions
- Ability to develop focused, insightful strategies and to effectively/efficiently execute tactical plans
Exceptional organizational and time-management skills: ·
- A keen ability to prioritize workload and manage multiple tasks simultaneously
- Ability to maintain productivity while working at a fast pace
- Innate ability to organize logistics of core Client Group’s tasks and keep things on-track and on-time is essential
Computer Aptitude:
- Thorough knowledge of Microsoft Word, Excel, and PowerPoint is a must
Additional Information
All your information will be kept confidential according to EEO guidelines.