Overview:

We are seeking an experienced Marketing Manager to lead our retention efforts, develop and execute our brand marketing strategy. The ideal candidate is a creative thinker with a deep understanding of consumer behavior, digital strategy, copywriting and a track record of executing successful campaigns across multiple channels.

Duties and Responsibilities:

• Produce a variety of content, including but not limited to email, SMS, product overview, features, blogs, FAQs, etc.
• Day-to-day management of email flows and campaigns including design/copy reviews, A/B testing, optimizing changes based on the marketing calendar, and reporting on results
• Help develop and execute the company's brand strategy, including brand messaging, and customer retention.
• Work closely with both internal and external marketing teams including eCommerce, Paid Media and Brand and Product teams to prepare documentation and copy for all product launches, campaigns, and promotions.
• Develop and help execute integrated brand campaigns across multiple channels, including digital, social, and traditional media
• Work closely with cross-functional teams to ensure all campaigns are consistent with the brand strategy and drive business results.
• Conduct market research to gain insights into consumer behavior, identify trends, and inform the development of brand campaigns.
• Measure and analyze the effectiveness of brand campaigns and make recommendations for improvement.
• Manage external agencies and vendors to ensure the successful execution of campaigns. This may include PR, paid media, web, etc.

Qualifications:

• Degree in marketing, advertising, or a related field
• 4+ years of experience in marketing, with a proven track record of developing successful brand campaigns
• Experience in retention marketing/ Email & SMS (attentive & Klaviyo)
• Excellent written and verbal communication skills
• Strong project management skills, with the ability to manage multiple projects simultaneously
• Strong analytical skills, with the ability to measure and analyze campaign effectiveness
• Ability to think creatively and develop innovative ideas
• Strong attention to detail and ability to maintain brand consistency
• Strong interpersonal skills, with the ability to build and maintain relationships with internal teams and external agencies
• Experience in eCommerce a plus
• Experience in paid media a plus
  

Benefits:

• Competitive Salary
• Unlimited PTO for most corporate roles, accrued for others
• Fully-covered medical, dental, and vision benefits for employees, 80%-covered for dependents
• 401(k) with 3% match
• Employee Stock Purchase Program
• Flexible spending account
• 12 weeks paid parental leave for birthing and non-birthing parents
• Generous employee discount
• Employee product library program
• Priceless opportunity to work with the coolest team ever!

SoloBrands participates in the E-Verify program in certain locations as required by law. Learn more about the E-Verify program here.