Product Marketing Manager Job at Cornell Cookson, Mountain Top, PA

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Job Description

Clopay Corporation and CornellCookson are currently recruiting within our Strategic Marketing Department for a Product Manager to develop, execute and own strategy for our Commercial Rolling product line. This will include developing a deep understanding of the assigned product and target segments, with a heavy emphasis on new product development efforts. Responsibilities will also include product planning and promotional initiatives as well as management of assigned product lines.
The successful candidate will be a creative thinker and have the skills to understand segment audiences and translate their needs into our product marketing business strategy.
Responsibilities/Principal Duties:

  • Independently perform market research to identify new product and market opportunities within and define them to the organization.
  • Financial analysis, forecasts, pricing strategies and competitive analysis for new product initiatives.
  • Collaborate with all departments to produce relevant and engaging marketing materials/collateral
  • Leading cross-functional teams to introduce new products to the market in accordance with launch schedules.
  • Perform product portfolio management for assigned segment, identifying potential gaps and prospects within channels and markets.
  • Gather competitive intelligence and amass for easy reference.
  • Manage StageGate process for New Product Development initiatives
  • Act as the link between departments to communicate features and benefits to support marketing strategy.
  • Work with Sales and Marketing Communications teams to develop effective marketing campaigns for launched products.
  • Provide awareness and understanding of applications and use cases for product category.
  • Assist in the development of marketing plans including product launches, technical documentation, demonstrations, and promotions as required.

Job Requirements:
Qualified candidates must possess the following minimum qualifications:
Required:

  • Bachelor’s degree in Marketing, Business or Engineering. Relevant work experience will be considered.
  • Minimum of 3 years’ experience in Marketing, Sales, or related field with 1-3 years relevant experience in product management
  • Proficient in Excel, PowerPoint & Word (or similar)
  • High level of mechanical aptitude

Not required but a plus:

  • Experience with VOC or related market research to identify emerging market/customer needs
  • MBA
  • Work experience in Manufacturing, Construction or Building Materials preferred
  • Experience with rolling steel or garage doors strongly preferred
  • Understanding of StageGate, PhaseGate, or similar NPD processes

The successful candidate will have the following qualities:

  • Strong sense of responsibility and ownership of work
  • Intellectual curiosity – naturally asks “why?”
  • High energy and driven to win
  • Ability to work both independently and as a team member

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Job Snapshot
Employee Type
Full-Time
Location
Mountain Top, PA (Onsite)
Job Type
Management, Manufacturing, Marketing
Experience
Not Specified
Date Posted
05/09/2023

Job Type: Full-time

Pay: $80,000.00 - $100,000.00 per year

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