The Massachusetts Medical Society (MMS) is the statewide professional association for physicians and medical students, supporting 25,000 members. We are dedicated to educating and advocating for the physicians of Massachusetts and patients locally and nationally. A leadership voice in health care, the MMS contributes physician and patient perspectives to influence health-related legislation at the state and federal levels, works in support of public health, provides expert advice on physician practice management, and addresses issues of physician well-being. Under the auspices of the NEJM Group, the MMS extends our mission globally by advancing medical knowledge from research to patient care through the New England Journal of Medicine, NEJM Catalyst, NEJM Evidence, and the NEJM Journal Watch family of specialty publications, and through our education products for health care professionals: NEJM Knowledge+, NEJM Resident 360, and our accredited and comprehensive continuing medical education programs.

The world has changed, and so has the way we work. The MMS has adopted a flexible work model that allows most employees to choose where they work – at home, onsite in our Waltham or Boston office, or a combination of the two – based on their preferences and our business needs. Because what matters is the work we do, not where we do it.

Position Summary:

Want to work for a global mission-driven company aiming to positively impact the practice of medicine and patient care? NEJM Group has some of the most well-known and influential brands in the scientific and healthcare fields and we are continually evolving our products, services, and business models. We believe customers are one of our most important assets and strive to deliver valuable and relevant experiences at every touchpoint. We are seeking an experienced digital marketer to help us reach our audience growth and engagement goals.

The Digital Marketing Specialist is a key role within our Audience Development and Engagement team. They will support the development and execution of digital marketing campaigns focused on audience acquisition and ongoing engagement and conversion goals around registration, email alert opt-ins and other important audience-focused initiatives.

This role will support the Senior Digital Marketing Manager(s) in our marketing efforts to drive online engagement with our content/websites and virtual events by leveraging and managing paid media, email, and other digital marketing channels. The Digital Marketing Specialist will also work in conjunction with other internal product and marketing teams to understand objectives, manage priorities, and execute programs that help us achieve our audience development and engagement goals.

Responsibilities:

• 3-5 years of experience in a digital marketing role
• Hands-on experience managing digital audience development programs
• Expertise with one or more of the following digital tactics: Email, PPC, Online Advertising, Paid Social, Onsite Conversion Optimization
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage and convert
• Strong analytical skills and data-driven thinking. Solid knowledge of website analytics tools (e.g., Google Analytics and Adobe Analytics)
• Entrepreneurial, digitally savvy, and experimental in the approach to problem-solving, with exceptional critical thinking skills
• Excellent organizational and project management skills, strong attention to detail and skillful management of several complex projects with multiple moving parts
• Experience coordinating work with outside vendors
• Experience with Facebook, LinkedIn, and Twitter advertising a plus, or a quick learner – adept and comfortable with technology

What We Provide:

Our generous benefits offerings include: 3 weeks of paid vacation, 6 personal days, 12 sick days, 13 paid holidays, medical and dental plans, 401(k) plans with company match, backup childcare assistance, tuition assistance and more!

The MMS has earned praise as one of the Top Places to Work in Massachusetts by The Boston Globe for the past 10 years in a row! The Globe surveys employees regarding their opinions about company leadership, benefits, ethics, values and culture, and recognizes those companies who receive high marks from their employees.

Massachusetts Medical Society is an Equal Opportunity Employer: Min/Fem/Vet/Disabled